the research
At Beetroot, we do research as part of our practice & commitment to community.
Our research into technology builds understanding of human experience, and centres communities often overlooked in the tech arena.
in partnership
We lead this work internally, partnersing with organisations like Manchester City Council and Manchester Digital, and collaborating with research practices like Purple Bonsai to bring in specialist depth.
campaigns &
influence
We lead campaigns that extend the research into a wider conversation, platforming the communities that have shared their experience.
human
experience
The research into technology builds understanding of human experience & centres communities often overlooked in the tech arena.
beetroot research
The Listening is our ongoing research practice, grounded in how technology is experienced in practice. Below is our current research, including the listening 2026.
WHERE ARE ALL
THE BLACK
WOMEN IN
TECH
This is a three year, cross sector research collaboration between Beetroot Consulting, Manchester City Council and Manchester Digital.
It brings together data, workshops and lived experience to surface how Manchester’s tech ecosystem is actually experienced by Black women.
PENDING RELEASE -MAY 26
THE
LISTENING
2025
The Listening 2025 focused on SMEs across the North West, exploring how technology change is experienced in practice.
It highlights the realities of adoption, capacity and decision-making, and where organisations are navigating both constraint and opportunity.
DOWNLOAD THE REPORT
THE
LISTENING
2026
The Listening 2026 focuses on charities and social enterprises, examining how technology is experienced within mission-led organisations.
This is ongoing work, building a clearer picture of the human experience of technology and change within values led organisations.